#content

When MBC came home: the Saudi content turn

In April 2023, MBC Group — the largest Arabic-language broadcaster in the world — moved its headquarters from Dubai to Riyadh, ending three decades of regionally-decisive Saudi media being made on someone else’s territory. It is one part of a broader content turn: a domestic film industry, a gaming sector with a $38 billion commitment, and a publishing landscape rebuilt around digital products.

89M+· An entertainment industry, built from zero