Topic
soft power
2 articles tagged "soft power".
The Saudi sports ledger: how a kingdom became the most-discussed sports investor on earth
F1 in Jeddah. LIV Golf. Ronaldo, Benzema and Neymar in the Saudi Pro League. The 2034 World Cup. The 2029 Asian Winter Games at Trojena. The Esports World Cup. Few national rebrandings have happened as visibly or as fast — and both the real economic activity and the contested international debate belong on the same ledger.
89M+· An entertainment industry, built from zero
The hosting decade
F1, the Saudi Cup, LIV Golf, the Pro League signing wave, COP16, Expo 2030, and the 2034 World Cup. Read separately, the events read as sportswashing. Read together, they’re a twelve-year, coherent international-visibility strategy aligned with three Vision 2030 pillars: tourism arrivals, foreign-investment signaling, and domestic quality-of-life.
89M+· An entertainment industry, built from zero