Saudis employed in entertainment

قبل

Entertainment as a Saudi career did not exist before 2017 — formal employment in this sector was negligible.

المبادرة

GEA built licensing frameworks for cinemas, festivals, concerts, theme parks, and event production. Saudis filled new operational, creative, and managerial roles.

النتيجة

Over 100,000 Saudis now work directly in the entertainment sector — across 6,778 companies operating in the space.

للمواطنين

A new career track entirely. Producers, performers, technicians, hospitality, security, programming — all roles previously unavailable to Saudi workers.