MDLBeast Soundstorm — biggest Saudi music festival
700,000+ attendees at a single multi-day festival
محور Vibrant Society2 مصدراًآخر تحقّق 2026-05-18
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المؤشّر الرئيسي
MDLBeast Soundstorm — biggest Saudi music festival
700K+
2024700,000+ attendees at a single multi-day festival
من بين الناشرين: SPA · Arab News
القصّة
قبل
Large-scale music festivals were not a feature of Saudi cultural life pre-2017.
المبادرة
MDLBeast was founded to produce regional and international music events at scale. Soundstorm became its flagship festival.
النتيجة
Soundstorm 2024 drew over 700,000 attendees — making it one of the largest music festivals globally by attendance.
للمواطنين
Global headline artists perform in Riyadh. Young Saudis no longer travel to Europe for major music events — the events come to them.
محطّات زمنيّة
2019
First MDLBeast festival
2024
Soundstorm: 700K+ attendees
مكتبة الأدلّة · 2 مصدراً
مرتّبة بحسب التصنيف، الأحدث أوّلاً
An entertainment industry, built from zero
89 million visits to events and venues in 2025
89M+
Cinema, reborn from zero
From 0 cinema screens in 2017 to 700+ at 60+ locations across 16 governorates
700+
Riyadh Season — country's biggest festival
13 million visits to the multi-month festival in 2024-2025
13M
Saudis employed in entertainment
100,000+ direct jobs in the entertainment sector
100K+
المبادرة: MDLBeast (PIF subsidiary); General Entertainment Authority. فئة الأثر على المواطن: Cultural life.