Riyadh Season — country's biggest festival

قبل

Saudi entertainment events at scale were rare before Vision 2030.

المبادرة

Riyadh Season was launched as a months-long festival combining concerts, sports, theme parks, food, and cultural programming.

النتيجة

The 2024-2025 edition drew 13 million visits, making it one of the largest festival entertainment events worldwide by attendance.

للمواطنين

A near-permanent fixture on the Saudi cultural calendar. Local and global artists, accessible to citizens at family-friendly venues.